Which Type Of Auto-Responder is right for you?
If you know anything about internet marketing, then you know that using an auto-responder is a key element the business. Configured the right way, it can put your customer relationship building on auto pilot.
Auto-responders also have many uses. They are sometimes used to manage contacts. For email management, they can be used to schedule future email blasts. In addition, they create and keep more than one list and email sequence while helping you to forget about all the repetitiveness of doing it manually.
2 main types of auto-responders exist:
• Pay by the month auto-responders
This is the type that you don’t have to your own server. This could be the least difficult path to take for someone new. With this type of service, there is a monthly fee.
The subscription based auto-responder has its drawbacks too. You may feel restricted by the number of contacts that you can have. With most of these services, you are sharing an IP address with other subscribers. If your service provider’s IP address gets blocked, your emails get blocked. Finally, the cost of the subscription type auto-responder could very well outweigh the cost of just buying your own.
• One time pay auto-responders
This kind has more plusses than minuses. To begin with, you will not be capped or penalized on the amount of contacts you have. Also, if you acquire a dedicated IP address, you can save yourself from getting blocked from email providers by spammers and on shared IP address. Unlike subscription auto-responders, you will have better control of your contacts with this type.
You can expect more options for configuring the server based auto-responders including the option to set how many emails go out per minute. This may not be a big deal to you, but email providers will flag and potentially block IP addresses who try to send out too many emails at a time.
Following the right path, when it comes to auto-responders, can save you headaches, time and money. The rewards are definitely worth the effort, so choose carefully so you can start enjoying them.
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Tags: Auto-responder, email marketing, internet marketing, list management