Negative Keywords Can Help You Cut The Adwords Costs Easily?
As you know Google advertising system is getting more competitive, advertisers who want to stay profitable will no longer be able to slap up campaigns with the least amount of work. if you want to go the extra mile and stay ahead, but do not waste your money on new marketing strategies or techniques, negative keywords phrase technique works great and help you take your campaigns to the next level. Not only is it time extremely well-spent, but the AdWords system is offering us more and more ways to get this work done easily. Have a look at Google Cash Detective 3 page if you want to take your online business to the next level.
I am sure you already know this, its very easy to add negative keywords to your Adwords account and ad groups or adgroup level that block your ads from showing for search queries matching the negative keyword.You should know that negative keywords can be only used with broad and phrase match — there’s no need to use them for exact match phrases.
Here’s an example of how to use a negative keyword, and the results you can get. Let’s pretend you are bidding on the broad match of “storage shed”. This keyword is getting searched for more than 301,000 a month. If you check the searches that are related to the keyword storage shed, you’ll see that there are 33,100 for “Rubbermaid storage shed” and 18,100 searches for “storage shed plans”. You do not sell Rubbermaid storage sheds, or storage plans, so you add both of these as “-rubbermaid” and “-plans” to your adgroup or –if it applies to all the adgroups in your campaign — to your campaign. You have just weeded out 17% of the researches on the main keyword “storage sheds”, and therefore just protected yourself not only the cost of those clicks, but the damage they were doing to your clickthrough rate by showing ads to individuals who aren’t interested in what you’re marketing. Google Cash Detective 3 is the one of the best spying software.
And that’s just the tip of the iceberg. If you see the example above, I only did a quick glance at the keywords that were triggered for that broad match term by using the Google keyword tool. The real results of negative keyword research come from looking at the results in your own campaigns. You can easily do this with Google Adwords search query function, or, use the new interface, you can research negative keywords from right within an adgroup by going to the “keywords” tab and then going to the “see search terms” pulldown menu. If you select “all” from the “see search terms” card, you’ll see the actual search queries that someones used that activated your ads for particular keywords.
If you’re using broad match keywords the first time you actually look what your ads are viewing for you may give you quite a blow. Many times Google matches realy search to your keyword pretty loosely. It can get as loose as a search query for “dog treats” triggering an ad tied to the broad match of “dog food”. meaning that, this is good, because it catches your ads more exposure, but if the results are tough and are costing you money, you may want you had begun making negative keyword research months ago.
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