Flash Tricks For Improved Search Engine Rankings
Normal wisdom says that if you use Flash in a very net site it will hurt your search engine placement. This is often due primarily to look engines having a onerous time to index Flash content. However with a little ingenuity we have a tendency to can use that terribly downside to our advantage.
Let’s 1st take a peek at how search engine indexing can cause you issues on your net site.
Most web sites are built of menus and context areas. The menus are frequently text based, making them simple to update or change. The content relies on our writing creativity. Both of those will lead to go looking engine indexing trouble.
Search Engines check the text on your pages, menus furthermore content and that they create their index on what they find. So way therefore good. However just how do the search engines do that? They can’t study your page and choose that is the most content space visually, so they simply start at the top of the code and work down.
If your site follows the standard pattern of a navigation bar on either the prime or down the left side of the page and uses a table structure to attain this, then your whole nav bar will be scan and indexed before your main content area. If your web site encompasses a ton of variation then this shouldn’t be a problem. But what if your website is focused on one subject and your navigation bar tends to repeat words? For instance you will have a web site that sells watches and your nav bar may read like this: Men’s Watches, Ladies Watches, Sport Watches, etc. You’ll be able to see how straightforward it’s to repeat that word Watches.
Search engines like to relinquish points to sites that contain valuable content that’s simply categorized and recognizable to visitors, but they additionally remove points for keyword spamming. Within the higher than Watch example, the nav bar could easily cause your page to be listed as a keyword spammer.
Here is the primary Flash Trick to boost your ranking. Produce the navigation bar in Flash. This method all those repeating words are now hidden from the search engine spiders. As an additional profit the code taken up by the Flash can most likely be but the code utilized in the text based nav bar. This will help the search engine spiders to target the most content area of your page.
Let’s now study another common downside with search engine indexing. In this instance consider a searching website selling the identical watches as in our previous example. Each watch page will have a description of the individual watch, and that’s fine. However each page could additionally have “boiler plate” text as well. There might possibly be a customary description for a particular watch brand, or presumably warranty or shipping information included on the page.
Another red flag that goes up for the search engine spiders is text repeating from page to page. The more distinct every page is the additional likely the search engines can think about the text as relevant. If there’s too much repeated text, the search engines may even drop all the pages that they believe have duplicated text. Not a sensible situation, particularly if you don’t need to be forced into making completely original text for every page on your site.
Here is Flash Trick number two. Keep all the distinct content on your pages as html text and convert any repeating text areas into Flash files that are placed into the pages. This means, only the distinct text is visible to the search engines and your repeating text is hidden within the Flash file. Any text that you just tend to repeat from page to page may be a prime candidate for the Flash treatment.
So take a peek through your web site. Do you’ve got text menus that use repetitive words? Do you utilize boiler plate text, or have repeated text areas on many pages? If so you must let Flash’s disadvantage of being search engine unfriendly become your advantage on creating a probe engine friendly site.
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Tags: business, ecommerce, internet business, internet marketing, online business, online marketing, Search Engine, SEO